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Orochem

MOLECULAR PURIFICATION BY DESIGN

Orochem Case Study

MOLECULAR PURIFICATION BY DESIGN

Orochem

The Story

Orochem Technologies, located in Naperville, Illinois, is a unique company which develops and provides state of the art industrial purification and analytical technologies used by Universities, multinationals, and Governments across the world.

Orochem is not a normal corporation. It is a commercial science company blanketed in a myriad of technical knowledge. For Orochem, it was important to find an organization that could deeply understand its products and services in order to develop an effective digital strategy. RS welcomed this challenge and was able to provide a high level of support because our team members have a natural affinity for science.

Services

Content Creation

Video

Redesign of their website

Search Engine Optimization

Website Software

Social Media

Email Marketing

  • Orochem Case Study
  • Orochem Case Study

The Strategy

Orochem had a rudimentary digital presence before RS. Our plan was to bolster their website, optimize their assets for online accessibility, create content to strengthen SEO, and provide the company with data analysis in order to give key insights on their client base and online performance. We developed a strategy to help Orochem establish its digital identity. Through understanding their value propositions and target audience, we were able to effectively communicate their message in a digital space.

  • Orochem Case Study
  • Orochem Case Study

The Results

Increased website traffic by 22.4% from Jan. 2017 to Jan. 2018, and another 37.8% from Jan. 2018 to Jan. 2019. Increased email subscribers by 25%. Developing their online presence increased leads through digital platforms and newsletters while also helping to educate their customers about their products and contract purification services.

  • Orochem Case Study
  • Orochem Case Study

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