The Organic Trafﬁc Puzzle
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are critical pieces to the organic and paid trafﬁc puzzle. RS uses SEO & SEM tactics to better understand the end user’s intent, monitor relevant keywords, and create assets that drive trafﬁc. This effort ties in with other efforts such as content creation, social media marketing, and paid advertising. However, SEO by itself has the ability to produce trafﬁc at a lower cost than any of our other services. It is a long-term strategy with far reaching potential.